I worked with a European coffee company to craft a market entry strategy for the American hospitality sector. Sustainability was central to CoffeeCo’s mission and offerings - indigenously farmed, sustainable, small batch.

Highlights

• Became better acquainted with the growth and sales side of strategy

• Learned how to create education for a workforce, not a classroom

• Deepened understanding of hotel pain points and business needs

Struggles

• High level of dependencies when setting up a business of this scale

• Market penetration with potential clients locked into contracts

• Scaling our operation without competitors knowing

Success Stories

• Created sustainable coffee product for hotels

• Educated West Coast business development team on our product offering, our industry, and the pain points of coffee amenities in the hospitality sector

• Identified new market sector for our products

Time at CoffeeCo: May 2024 - August 2024

Location: United States of America